Ralph LaurenWith this rebrand, I set out to redefine American legacy by empowering the next generation to build their own version of timeless style. By intertwining the past and the future, the next generation is invited to express themselves through their own story, style, and rules. This project was my first experience incorporating AI into logo and image creation, and it taught me how to refine outputs through iteration and intentional art direction so that I could polish results into a cohesive brand system.
Website Posters Process - AI Logo Ideations Process - AI Image Creation